Search behavior is changing faster than ever. Consumers are no longer relying solely on Google to find answers. They’re turning to voice assistants, smart devices, and AI tools like ChatGPT and Gemini to discover products, get recommendations, and solve problems instantly.
If your brand wants to stay visible in this new digital era, you need more than traditional SEO.
Enter: SEO, AEO, and GEO — three powerful strategies that work together to build visibility across search engines, voice search, and AI platforms.
In this blog, we’ll break down what each one means, how they differ, and why combining them is critical for any business serious about long-term growth.
Search Engine Optimization (SEO) is the process of improving your website so it ranks higher on search engines like Google and Bing. It’s been a staple in digital marketing for over a decade — and for good reason.
When executed well, SEO drives high-intent traffic to your website without the ongoing cost of paid ads.
Core elements of SEO include:
For online retailers, SEO is a game-changer. As a trusted ecommerce SEO agency, we at Purple Circle help brands optimize every part of their website — from product descriptions to blog content — to increase visibility and drive conversions.
Answer Engine Optimization (AEO) is all about structuring your content so it can be quickly found and delivered as a direct response by platforms that answer user questions instantly. These include:
With AEO, the goal is to deliver a clear, concise answer to a user’s question — so they get what they need without clicking into a website.
If a user searches “How to clean gold jewelry at home,” the content that appears directly at the top — in a short paragraph or list — is AEO-optimized.
To achieve this kind of visibility, you need to:
As part of our ecommerce SEO services, Purple Circle ensures content isn’t just optimized for rankings — but also positioned to be featured in snippets and voice replies.
Generative Engine Optimization (GEO) is the newest player in the game — and one that’s rising fast with the growth of AI platforms.
GEO aims to make your content credible and structured enough to be pulled into responses by AI systems like:
Unlike standard search engines, AI platforms provide responses directly rather than displaying multiple links. Instead, they generate responses using information they find from multiple sources — and only cite the most trusted, relevant ones.
GEO strategies include:
As an AI SEO agency, Purple Circle is already helping brands future-proof their visibility by ensuring their content is favored by AI-driven engines — not just search engines.
Yes — especially if you’re in the eCommerce space.
When combined, these three strategies cover every touchpoint: from discovery to decision-making.
At Purple Circle, we build integrated strategies using all three layers to drive traffic, engagement, and ultimately — sales.
At Purple Circle, we’re not your typical ecommerce SEO agency.
We’re a performance marketing partner that merges SEO fundamentals with emerging technologies. Here’s how we help brands win across all three channels:
✅ Making product pages discoverable by traditional search and AI-driven platforms
✅ Creating structured blog content that answers buyer questions
✅ Implementing schema markup and voice search readiness
✅ Building authoritative content that AI models trust and cite
Whether you’re launching a new store or scaling a 7-figure brand, our ecommerce SEO services are built to help you dominate organic, voice, and AI-driven search.
Your potential customers are no longer just “Googling.” They’re asking Alexa. They’re getting recommendations from AI tools. Additionally, they’re scanning snippets without clicking.
If your brand doesn’t show up in all those moments — you’re invisible.
By investing in SEO, AEO, and GEO together, you future-proof your visibility across every search platform.
Purple Circle is a results-driven AI SEO agency that helps eCommerce brands stay ahead of the curve — and ahead of their competition.
Ready to take your visibility to the next level?
👉 Book your free strategy session with Purple Circle
Let’s get your brand in front of the people who matter — wherever they’re searching.
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