The women’s fashion apparel industry, particularly sarees, has witnessed a massive transformation in the digital era. To stay ahead, brands are leaning heavily on performance marketing with unique content angles. Let’s explore the marketing approaches and creative strategies used by some of the best saree brands in the D2C space:
Creative Angle: Affordable Elegance
- Vishal Print focuses on affordability without compromising on style. Their creatives often highlight seasonal discounts, COD availability, and special collections.
- Why It Works: Their messaging appeals to budget-conscious buyers while maintaining a premium look with vibrant product imagery and relatable scenarios.

Creative Angle: Traditional Meets Modern
- Kreeva’s content emphasizes the fusion of traditional designs with modern aesthetics. They often use carousel ads to showcase versatility in styling.
- Why It Works: This approach resonates with both younger audiences looking for modernity and older generations seeking tradition.

Creative Angle: Festive and Occasion-Driven
- Rangraze Saree’s campaigns are heavily occasion-focused. Creatives highlight festivals, weddings, and celebrations with dynamic ad copies like “Flat 25% off” or “Extra 10% on prepaid.”
- Why It Works: Their strategy taps into the emotional connection of buying sarees for special occasions, driving high intent purchases.

Creative Angle: Luxury and Heritage
- Singhanias’ marketing highlights their rich heritage and premium quality. Creatives use storytelling to showcase the craftsmanship behind each saree.
- Why It Works: This positions the brand as a luxury choice for buyers who value authenticity and legacy.

Pothy’s Saree
Creative Angle: Family-Centric Marketing
- Pothy’s campaigns often showcase multi-generational appeal with themes of family bonding and tradition.
- Why It Works: This emotional storytelling strengthens brand loyalty and appeals to broader family units, not just individual buyers.

Key Creative Elements That Work Across Brands
- High-Quality Visuals: Clear, vibrant images and videos showcasing intricate details of sarees.
- USP Highlight: Creatives that focus on unique selling points, such as “handwoven,” “flat discounts,” or “limited edition.”
- Occasion-Based Campaigns: Leveraging festivals, weddings, and gifting seasons for promotions.
- Interactive Ads: Carousel ads, video reels, and customer testimonials that increase engagement.
By analyzing these brands and their content strategies, it’s evident that the right performance marketing approach, combined with resonating creatives, is essential to scale in the competitive D2C saree market. The focus should always remain on understanding the audience’s aspirations and tailoring campaigns to meet them effectively.