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How Purple Circle Scaled a Women’s Activewear Brand to 4,200 Orders in a Day

Scaling an eCommerce brand to 4,200 orders in a single day isn’t just about running ads—it’s about data-driven decision-making, strategic audience targeting, and a well-executed offer campaign. At Purple Circle Digital Marketing Agency, we take a performance-first approach that prioritizes ROI, customer retention, and sustainable brand growth.

The Brand & The Challenge

 

One of our clients, a women’s activewear brand, sells high-quality fitness apparel ranging from ₹200 to ₹3,000, with a best-selling product priced at ₹699. They wanted to scale aggressively during a special limited-time offer while ensuring maximum profitability.

The challenge was to generate high sales volume quickly while maintaining a strong ROAS and ensuring repeat purchases. We had to balance new customer acquisition with maximizing revenue from their existing customer base.

 

 

 


The Strategy: A Data-Driven Performance Approach

 

 

 

 

 

Our secret to success? Data, segmentation, and strategic targeting. Here’s how we did it:

1. Leveraging Customer Data for Loyalty Targeting

Instead of blindly targeting broad audiences, we took a data-backed approach:

This move alone contributed 70% of total sales within the first 5 hours of the campaign.

 

 

2. WhatsApp Targeting Through Meta Ads

We used Meta Ads to run highly targeted campaigns that funneled engaged users into WhatsApp. Why?

This strategy significantly boosted our conversion rates and customer retention, making the campaign a major success.

 

 

3. Upselling & Cross-Selling for Maximum AOV

To ensure maximum revenue per transaction, we implemented:

This upsell and cross-sell strategy contributed to 20% of total sales, significantly increasing the average order value (AOV).

 

 

4. New Customer Acquisition for Sustainable Growth

While 70% of the sales came from loyalty campaigns, we also ran high-intent prospecting campaigns for new customer acquisition:

This approach generated 10% of total orders from new customers, ensuring long-term brand growth.

 

 


The Results: A Performance Marketing Success Story

 

 

At Purple Circle Digital Marketing Agency, we don’t just run ads—we scale brands with intelligent performance marketing. This campaign showcases how a data-driven, customer-first approach can drive insane growth in record time.

 

 


 

Meet the Mastermind: Ashish Rai, CEO of Purple Circle

Behind every great campaign is a strategic leader. Ashish Rai, CEO of Purple Circle, is an expert in scaling fashion & apparel brands through performance marketing. With 8+ years of experience in the D2C fashion niche, he has helped brands generate massive ROAS while ensuring profitability.

If you’re looking for a marketing partner that truly understands eCommerce growth, Purple Circle Digital Marketing Agency is your answer. Book a Free Strategy Call today and let’s scale your brand to new heights! 🚀

 

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How Purple Circle Scaled a Women’s Activewear Brand to 4,200 Orders in a Day

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