Scaling an online retail business in the competitive ethnic wear market requires a data-driven approach and strategic execution.
Vishal Prints, a leading Surat-based saree manufacturer, partnered with Purple Circle to maximize their online potential. The result? A remarkable jump from ₹58L to ₹1Cr in just one year!
Vishal Prints has been a trusted name in ethnic fashion since 1994, offering a stunning range of Printed Sarees, Digital Print Sarees, Designer Sarees, and Bandhani Print Sarees. While they had a strong offline presence and good online sales, their online store needed a more refined digital marketing strategy to scale effectively.
In Q4 2023, they generated ₹58L in online sales but struggled to break past that ceiling—until they joined hands with Purple Circle.
✔ Limited Online Growth: Despite a strong brand, their online sales had plateaued.
✔ High Competition: Competing against well-established ethnic wear brands in India.
✔ Inefficient Ad Strategy: Previous agency lacked a data-driven approach to scale effectively.
✔ Conversion Optimization: Needed better targeting and ad creatives to maximize ROI.
🎯 Designed high-converting ad creatives showcasing Vishal Prints’ premium saree collections.
🎯 Targeted festival shoppers, wedding buyers, and ethnic wear enthusiasts.
🎯 Implemented retargeting campaigns to bring back potential buyers.
🔍 Ran search campaigns targeting keywords like Buy Printed Sarees Online and Designer Sarees in India.
🔍 Set up shopping ads to showcase products to high-intent buyers.
🖥️ Improved the user experience on the website to increase conversions.
🖥️ Enhanced product pages with compelling descriptions and SEO-friendly content.
🖥️ Streamlined the checkout process to reduce drop-offs.
✅ Smart Ad Spend Drives Results: A structured budget of ₹15–20L per quarter helped scale sales to ₹1Cr.
✅ Data-Driven Marketing Works: Strategic retargeting and audience segmentation improved conversions.
✅ Consistency is Key: Continuous ad optimization and testing led to long-term revenue growth.
If you’re a saree manufacturer looking to achieve similar success, let’s talk! Purple Circle specializes in helping ethnic wear brands thrive in the digital space.
📞 Click here to discuss on WhatsApp wa.me/916239962623
Let’s make your brand the next big online success story! 🚀
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