In the ever-evolving world of digital marketing, there’s always a new buzzword that promises to revolutionize the industry. Right now, that buzzword is AI-based marketing. Marketing “gurus” everywhere are hyping up AI as the ultimate solution to skyrocketing your Return on Ad Spend (ROAS). They’ll show you flashy screenshots and claim that AI alone can… Continue reading The Myth of AI-Based Performance Marketing for Apparel Brands