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Women’s
Industry: Women's Lingerie Market: USA
Trusted by 235+ brands
A premium lingerie brand catering to women in the USA. Despite having a robust product line, their advertising campaigns struggled to scale efficiently. Prior to working with Purple Circle, achieved a 2.3X ROAS with a monthly ad spend of $8,000. The brand aimed to scale its campaigns while maintaining a healthy return on ad spend (ROAS).
A modest ROAS of 2.3X limited profitability.
The inability to increase spend without significantly diluting performance.
The account lacked the necessary structure and strategy for scalability.
By Month 4, Purple Circle scaled ad spend to $20,000/month with a 4X ROAS, generating $80,000 in monthly sales. This marked a significant improvement in both scalability and profitability compared to the initial performance.
Through meticulous account restructuring, a strategic scaling plan, and creative optimization, Purple Circle successfully transformed this Women’s Lingerie advertising performance. The brand not only achieved higher profitability but also laid the groundwork for sustained growth in the competitive lingerie market.
Interested in scaling your brand’s performance like this?
Contact Purple Circle today to unlock your brand’s potential!