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Women
Industry: Women’s Sarees Market: India
Trusted by 235+ brands
A prominent saree brand in India, known for its elegant and high-quality designs. Despite a strong offline presence, the brand faced challenges in scaling its digital advertising efforts. Before collaborating with Purple Circle, achieved a 2.3X ROAS with a modest monthly ad spend of ₹1.5 lakh. The brand’s objective was to scale profitably and reach a larger audience.
The existing 2.3X ROAS was insufficient to justify higher ad spends.
The account lacked a strategic framework to handle increased budgets.
Ads were not optimized to resonate with the target audience effectively.
By Month 4, Purple Circle successfully scaled ad spend to ₹8 lakh/month with a 6X ROAS, generating ₹48 lakh in monthly sales. This marked a significant improvement in both scalability and profitability.
Through strategic account restructuring, phased scaling, and a creative overhaul, Purple Circle transformed digital advertising performance. The brand achieved remarkable growth, cementing its position as a leading saree brand in India’s competitive fashion market.
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