Shukrana Fashion, a prominent boutique offering a diverse range of ethnic wear, has been a favorite among local shoppers. Known for their exquisite designs and quality craftsmanship, they had an offline store that thrived on word-of-mouth and loyal customers. With a decent Shopify store to showcase their products, they wanted to tap into the growing online market.
Their challenge? Scaling online sales while keeping their offline brand identity intact.
The Challenge
Transitioning from offline to online sales required creating a strong digital presence.
Competing with established online ethnic wear brands.
Ensuring a steady return on investment (ROI) while managing a limited marketing budget.
Building trust with online shoppers as a relatively new entrant in e-commerce
Results: Quarter-by-Quarter Sales Growth
January–March 2024:
Sales: ₹55K
Purple Circle was not involved during this period.
April–June 2024:
Sales: ₹2.27L
Marketing Budget: ₹20–30K/month
Focused on building awareness and driving traffic to the Shopify store.
July–August 2024:
Sales: ₹3.58L
Marketing Budget: ₹40K/month
Expanded ad campaigns to include new audience segments and optimized ad creatives.
September–December 2024:
Sales: ₹9.73L
Marketing Budget: ₹50K/month
Launched retargeting campaigns and increased social media engagement, driving repeat purchases and higher average order values.
Purple Circle’s Strategy
Quarter-by-Quarter Growth Plan:
Focused on sustainable growth instead of quick wins.
Used data-driven Meta Ads campaigns and engaging social media strategies to build awareness and trust.
Optimized Budget Allocation:
Started with a modest marketing budget to test audience segments and scale efforts gradually.
Adjusted campaigns based on performance to maximize ROI.
Building Customer Trust:
Highlighted Shukrana Fashion’s boutique charm and quality through targeted creatives.
Leveraged testimonials and social proof to attract first-time buyers.
Key Takeaways
Growth Takes Time: Like a retail business, online sales take time to establish and scale. With consistent efforts and the right strategy, significant growth can be achieved over months, not weeks.
Tailored Strategies Work: Focusing on boutique-specific strategies allowed us to highlight Shukrana Fashion’s unique value.
Sustainable ROI: By scaling ad budgets gradually, we ensured a steady increase in both sales and profitability.