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How

How Shukrana Fashion Achieved ₹10 Lakhs in Quarterly Sales with Purple Circle’s Expertise

In today’s digital era, having an online presence

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About Shukrana Fashion

Shukrana Fashion, a prominent boutique offering a diverse range of ethnic wear, has been a favorite among local shoppers. Known for their exquisite designs and quality craftsmanship, they had an offline store that thrived on word-of-mouth and loyal customers. With a decent Shopify store to showcase their products, they wanted to tap into the growing online market.

Their challenge? Scaling online sales while keeping their offline brand identity intact.

 

The Challenge

Results: Quarter-by-Quarter Sales Growth

January–March 2024:

 

April–June 2024:

 

July–August 2024:

 

September–December 2024:

 

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Purple Circle’s Strategy

  1. Quarter-by-Quarter Growth Plan:
    • Focused on sustainable growth instead of quick wins.
    • Used data-driven Meta Ads campaigns and engaging social media strategies to build awareness and trust.
  2. Optimized Budget Allocation:
    • Started with a modest marketing budget to test audience segments and scale efforts gradually.
    • Adjusted campaigns based on performance to maximize ROI.
  3. Building Customer Trust:
    • Highlighted Shukrana Fashion’s boutique charm and quality through targeted creatives.
    • Leveraged testimonials and social proof to attract first-time buyers.

 

Key Takeaways