About the Brand:- De Novoo, a rising women’s fashion brand, started with a strong offline presence, loved for its trendy designs and quality. With a Shopify store in place, they aimed to expand and capture the booming online market.
The Challenge:
De Novoo lacked a proper marketing strategy and had no funnel in place for new user acquisition or retargeting. The biggest gap was the absence of cross-sell and upsell strategies, a critical mistake for any apparel store. Additionally, catalog combination targeting and Dynamic Product Ads (DPA) had never been tested, leaving significant growth opportunities untapped.