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How

How Purple Circle Scaled De Novoo from ₹10L to ₹40L Monthly Sales in Women’s Fashion

Brand Name:- De Novoo Women Clothing Brand

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80% Growth in 3 Month ⭐⭐

7X ROAS ⭐⭐

30 lac to 1 Cr Sales int 3 months ⭐⭐

About the Brand:- De Novoo, a rising women’s fashion brand, started with a strong offline presence, loved for its trendy designs and quality. With a Shopify store in place, they aimed to expand and capture the booming online market.

 

 

The Challenge:
De Novoo lacked a proper marketing strategy and had no funnel in place for new user acquisition or retargeting. The biggest gap was the absence of cross-sell and upsell strategies, a critical mistake for any apparel store. Additionally, catalog combination targeting and Dynamic Product Ads (DPA) had never been tested, leaving significant growth opportunities untapped.

Results: Quarter-by-Quarter Sales Growth

January–March 2024:

 

 

August – October 2024:

 

November – January 2025:

 

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Purple Circle’s Strategy for De Novoo

Quarterly Growth Plan:

Optimized Budget Allocation:

Building Customer Trust:

Key Takeaways:

  • Growth Takes Time: Scaling sales online, like offline, requires consistent efforts and the right strategy over months.
  • Tailored Strategies Work: Highlighting De Novoo’s unique value set it apart in a competitive market.
  • Sustainable ROI: Gradual scaling ensured steady growth in sales and profitability.

Looking to scale your fashion brand? Get a free growth strategy with Purple Circle. Let’s take your brand to the next level!