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Indian
Industry: 925 Silver Jewellery Market: India
Trusted by 235+ brands
A premium 925 silver jewelry brand offering elegant and timeless designs for the Indian market. Despite having a quality product line and a loyal customer base, the brand faced challenges in scaling its advertising efforts while maintaining profitability. Before partnering with Purple Circle, Achieved a 2.4X ROAS with a monthly ad spend of ₹3 lakh. The objective was to scale sales and improve advertising efficiency.
The 2.4X ROAS limited the ability to scale profitably.
Increasing ad budgets led to diminishing returns.
Existing creatives were not fully leveraging the brand’s premium and unique product positioning.
By Month 4, Purple Circle successfully scaled ad spend to ₹8 lakh/month with a 4X ROAS, generating ₹32 lakh in monthly sales. This represented a substantial improvement in both scalability and profitability.
Through strategic account optimization, phased scaling, and creative innovation, Purple Circle helped to achieve significant growth. The brand is now positioned as a strong competitor in India’s 925 silver jewelry market, combining elegance with exceptional performance.
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