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⭐️

Indian

Indian Jewellery Brand – Purple Circle Marketing

Industry: 925 Silver Jewellery Market: India

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Trusted by 235+ brands

Partnering with leading platforms

Partnering with leading platforms

22% Reduced the CPA

4X ROAS

40Lakh+ in Sales Generated

A premium 925 silver jewelry brand offering elegant and timeless designs for the Indian market. Despite having a quality product line and a loyal customer base, the brand faced challenges in scaling its advertising efforts while maintaining profitability. Before partnering with Purple Circle, Achieved a 2.4X ROAS with a monthly ad spend of ₹3 lakh. The objective was to scale sales and improve advertising efficiency.

Challenges

Approach by Purple Circle

  1. In-Depth Account Analysis and Optimization

  1. Gradual and Strategic Scaling

  1. Creative Overhaul

Results

Month-by-Month Performance:

By Month 4, Purple Circle successfully scaled ad spend to ₹8 lakh/month with a 4X ROAS, generating ₹32 lakh in monthly sales. This represented a substantial improvement in both scalability and profitability.

Conclusion

Through strategic account optimization, phased scaling, and creative innovation, Purple Circle helped to achieve significant growth. The brand is now positioned as a strong competitor in India’s 925 silver jewelry market, combining elegance with exceptional performance.

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