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Marketing

Marketing strategy for western wear brand

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Trusted by 235+ brands

Partnering with leading platforms

Partnering with leading platforms

⭐ Scaled by 90%

7X ROAS

⭐ Ad spend 10lac Monthly

Crafting the right marketing strategy is essential for scaling a western wear brand in the competitive Indian market. Here are the key steps we implemented to achieve exceptional results:

  1. Fashion Lifestyle Creatives: We focused on creating aspirational lifestyle-based creatives that resonated with the target audience’s love for trendy western wear.
  2. Occasion-Specific Sales: Leveraging occasions like Christmas and New Year, we tapped into seasonal demand to drive sales.
  3. New Arrivals & Competitive Pricing: Regularly promoting new collections with market-competitive pricing helped keep the brand fresh and appealing.
  4. Segmented Collections: For high-ticket items, we maintained brand value by avoiding discounts. Simultaneously, we introduced lower-ticket collections to attract price-sensitive buyers without diluting the brand image.
  5. Attractive Price Points: Creating collections like “Under ₹3999 Dresses” with compelling offers boosted volume sales.
  6. Upsell Strategies: We ran Meta upsell campaigns and integrated upsell features on the website to encourage customers to add lower-ticket items alongside premium purchases.

The Results:
By implementing these strategies, Purple Circle Agency scaled the brand’s monthly sales from ₹8 lakhs to ₹42 lakhs, achieved a 7X ROAS, and secured 70% prepaid orders.

This blueprint proves that a well-rounded strategy combining lifestyle marketing, pricing segmentation, and upsell campaigns can drive substantial growth for western wear brands in India.