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US
Industry: Women's Lingerie Market: USA
Trusted by 235+ brands
A bold and trendy lingerie brand targeting women in the USA. Despite a strong market presence, the brand faced challenges in scaling its advertising efforts profitably. Before partnering with Purple Circle, they achieved a 2.5X ROAS with a monthly ad spend of $20,000. They sought to increase their ad spend while maintaining or improving profitability.
A modest ROAS of 3X limited the scope for expansion.
Rapidly increasing spend often led to diminishing returns.
The account lacked a cohesive structure and a clear scaling strategy.
By Month 4, Purple Circle successfully scaled ad spend to $20,000/month with a 3X ROAS, driving $60,000 in monthly sales. This marked a dramatic improvement in both scalability and profitability.
Through strategic account restructuring, gradual scaling, and creative optimization, Purple Circle transformed this Lingerie’s advertising performance. The brand not only improved profitability but also established a strong foundation for sustained growth in the competitive lingerie market.
Ready to spice up your brand’s performance like this Lingerie brand?
Reach out to Purple Circle to start scaling your success today!