How Rangraze Achieved a 77% Sales Growth with Purple Circle’s Expertise

About the Brand

Rangraze is a premium traditional Indian wear brand known for its exquisite sarees and lehengas. With a strong focus on craftsmanship, sustainability, and modern elegance, the brand caters to fashion-conscious customers looking for high-quality ethnic wear.

The Challenge:

Despite having a strong product line, Rangraze faced challenges in:

• Scaling online sales while maintaining profitability.
• Attracting high-intent buyers amid rising competition.
• Optimizing website conversions to increase order volume.

While the brand had an existing digital presence, it needed a more targeted strategy to maximize its reach and sales potential, especially during key festive and wedding seasons.

The Solution

To drive growth, Purple Circle, the leading fashion marketing agency, implemented a multi-pronged strategy:

✅ SEO & Content Optimization

• Conducted keyword research to target high-converting terms like “luxury silk sarees” and “wedding lehengas.”
• Created festival-driven blog content (e.g., “Best Colors for Maha Shivratri Sarees”), which performed exceptionally well.

✅ Paid Advertising Strategy

• Launched highly targeted Google & Meta Ads for premium ethnic wear shoppers.
• Optimized ad creatives and messaging to match customer intent.
• Implemented dynamic retargeting to convert abandoned visitors.

✅ Conversion Rate Optimization (CRO)

• Improved the mobile shopping experience for seamless browsing.
• Highlighted trust signals, including customer testimonials and social proof.
• Strategically placed limited-time offers to encourage faster checkouts.

Results:

With Purple Circle’s expertise, Rangraze witnessed remarkable growth:

📈 Total Sales: ₹4,46,739.15 (↑77%)
📈 Gross Sales: ₹4,25,779.62 (↑13%)
📈 Orders: 49 (↑4%)
📈 Sessions: 30,517 (↑9%)

💡 Key Takeaways:
✔️ Higher engagement through SEO & content marketing.
✔️ Increased order value with strategic upselling & festive campaigns.
✔️ Optimized ad spend with a data-driven paid marketing approach.

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Conclusion

With a well-crafted marketing strategy by Purple Circle, Rangraze successfully scaled its online presence, attracted high-value customers, and significantly increased sales. This case study proves that with the right mix of SEO, paid ads, and CRO, fashion brands can achieve sustainable growth in a competitive market.

🚀 Looking to scale your fashion brand? Purple Circle delivers results-driven marketing strategies for premium brands like Rangraze!