How Purple Circle’s Quarter-Wise Strategy Made ₹1.4 CR for a Saree Brand

Brand Overview

Vishal Prints is a fast-growing ethnic wear label — known for its elegant sarees and timeless prints. This brand wanted to scale its online presence sustainably. With a loyal offline customer base and a functional Shopify store already in place, they partnered with Purple Circle to accelerate their DTC growth and expand profitably across India.

The Objective

The mission was clear: deliver month-over-month growth in revenue, orders, and website sessions — while maintaining ad efficiency and preparing the brand for seasonal scale-ups.

Specific goals included:

• 📈 Increasing total Shopify sales
• 🧲 Improving new customer acquisition
• 📊 Scaling paid performance without sacrificing ROAS

🧱 Laying a strong digital foundation for future campaigns

Purple Circle’s Work Strategy

We created a quarter-wise roadmap grounded in performance marketing, CRO, and creative testing. Our focus areas:

1. Full-Funnel Meta Ad Structure

We segmented the customer journey into Cold, Warm, and Hot audiences — tailoring both creative and messaging to each stage:

• Cold: Regional targeting + Collection-focused creatives
• Warm: Catalog retargeting + UGC + Price offers
• Hot: Cart abandoners + urgency & scarcity-based messaging

2. Creative Testing Framework

We launched 3–5 new creatives every week to prevent fatigue and find consistent winners. These included:

• Collection drops (e.g., “Royal Georgette,” “Festive Silks”)
• UGC-style videos showing real customers in sarees
• Multi-lingual copies for Tier 2 & Tier 3 cities

3. Landing Page & CRO Enhancements

We collaborated with the brand’s dev team to improve product pages and checkout UX:

• Sticky ATC buttons
• Trust badges and delivery timers
• Image galleries with real customer draping styles

4. Media Budget Optimization

Budgets were scaled dynamically based on ROAS signals and regional performance. We also carved out a test budget for:

• Google Performance Max
• Pinterest cold discovery campaigns

Quarter-Wise Performance Breakdown

📅 January 2025

• 🛒 Sales: ₹33,16,288.70
• 📦 Orders: 1,842
• 🌐 Sessions: 3,25,575
• 📈 MoM Growth (vs Dec):
  • Sales: +7%
  • Orders: +11%
  • Sessions: +5%

Wins:

• Winter wedding creatives outperformed baseline by 22%
• Ad frequency increased for warm audiences
• Retargeting improvements reduced CAC

📅 February 2025

• 🛒 Sales: ₹39,44,697.80
• 📦 Orders: 2,179
• 🌐 Sessions: 3,63,479
• 📈 MoM Growth:
  • Sales: +30%
  • Orders: +30%
  • Sessions: +24%

What Worked:

• Valentine’s + Pre-Holi emotional hooks in creatives
• Top 2 ads brought in ₹12L+ revenue
• Hindi and Gujarati ad copy boosted Tier 2 conversions

📅 March 2025

• 🛒 Sales: ₹44,26,704.80
• 📦 Orders: 2,586
• 🌐 Sessions: 4,45,092
• 📈 MoM Growth:
  • Sales: +12%
  • Orders: +19%
  • Sessions: +22%

Key Drivers:

• Focused campaigns on best-selling SKUs
• Carousel creatives and influencer-style UGC
• LTV-focused retargeting + post-purchase flows

Q1 2025 Summary

• 🛍 Total Sales: ₹1,16,87,691.30
• 💰 Gross Sales: ₹1,40,69,508
• 📦 Total Orders: 6,607
• 🌐 Sessions: 11,34,146
• 🚀 All major KPIs grew by 10–16% quarter-over-quarter

This wasn’t a short-lived spike — it was steady, predictable, and compounding growth driven by creative testing, full-funnel media, and CRO.

Ready to Scale Your Sales? Let’s Connect!

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What Made It Work

✅ Performance-Led Creatives
Real use cases, regional cues, and clean visuals that resonated with cultural aesthetics.

✅ Full-Funnel Ad Strategy
Cold traffic scaled profitably, and warm audiences were nurtured to conversion.

✅ Conversion-First Shopify Experience
Optimizations across PDP, mobile UX, and trust-building elements.

✅ Real-Time Campaign Decisions
We made weekly pivots based on performance data, not gut instinct.

What’s Next

With a strong Q1 foundation, we’re now working on:

• 🎥 Influencer campaigns to boost credibility
• 💬 WhatsApp automation for cart recovery
• 📄 Performance-focused collection landing pages
• 🌐 Cross-channel scaling via YouTube & Google Shopping

Final Words

In just 90 days, Purple Circle helped this saree brand scale with not just more traffic, but better traffic that converts. This is what sustainable, data-backed DTC growth looks like.

👉 Want similar results for your fashion or DTC brand?

Let’s build your next growth story.