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Fitness

Fitness Supplements – Purple Circle Marketing

Industry: Fitness Supplements Market: India

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Trusted by 235+ brands

Partnering with leading platforms

Partnering with leading platforms

20% Lower CPA

3.2 ROAS

40M+ in Sales Generated

Background

A fitness supplement brand aiming to provide high-quality products to the health-conscious Indian market. However, as a relatively new player, the brand struggled to establish trust and credibility among its target audience. This lack of trust hindered sales and growth, despite having a strong product lineup.

Challenges

Approach by Purple Circle

  1. Awareness-Focused Strategy

  1. Influencer Partnerships

  1. Data-Driven Campaign Optimization

  1. Focused Spend Strategy

Conclusion

In a competitive market where trust is paramount, Purple Circle helped this brand carve the niche. By focusing on brand awareness and trust-building initiatives, achieved steady growth with a 2X ROAS on an ₹8 lakh monthly ad spend. The brand is now on a promising trajectory, establishing itself as a trusted name in the fitness supplement industry.

Want to build trust and scale your brand?
Contact Purple Circle today and let’s grow your brand together!