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Activewear

Activewear brands – Purple Circle Marketing

Client: Dance Bible Industry: Activewear Market: India

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65% Lower CPA

4.7 ROAS

45Lac+ in Sales Generated

Background

Dance Bible is a 3-year-old activewear brand known for its comfortable and stylish products. Despite having a strong product offering, the brand struggled to achieve consistent sales and profitability. Before partnering with Purple Circle, Dance Bible faced challenges in crossing ₹5 lakh in monthly sales due to high Return to Origin (RTO) rates and low ROAS.

Challenges

Approach by Purple Circle

  1. Audience Optimization and Targeting

  1. Creative Overhaul

  1. RTO Reduction Strategy

  1. Scaling with Strategic Ad Spend

Conclusion

Through strategic targeting, creative innovation, and RTO minimization strategies, Purple Circle helped Dance Bible break its sales plateau and achieve ₹8 lakh in monthly sales with a 4X ROAS. By addressing its primary challenges, the brand is now positioned for steady growth in the competitive activewear market.

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