What We Did: Leveraged the high shopping intent around occasions like Christmas, New Year, and Valentine’s Day. Tailored exclusive offers to these dates to maximize conversions.
What You Shouldn’t Do: Avoid artificially inflating MRP just to show bigger discounts. Keep pricing transparent and consistent to build trust.
2. Winning Creatives and Product Variations
What We Did: Identified top-performing creatives and developed 4–5 variations for each, focusing on different angles like lifestyle, product utility, and relatable audio themes.
What You Shouldn’t Do: Avoid allocating over 30% of your budget across all product categories. Instead, focus on the best-sellers and audience favorites.
3. Upsell with Cart Drawers
What We Did: Integrated a cart drawer to recommend related products during checkout. This tactic increased both ROAS and Average Order Value (AOV).
What You Shouldn’t Do: Don’t overwhelm users with unrelated or excessive suggestions; keep it relevant to their cart.
4. Optimized Campaign Structure
What We Did: Allocated 30% of the budget to TOF (Top of Funnel) campaigns and 40% to retargeting. For brands with 2K+ add-to-cart events in 3 days, we ran catalog-based retargeting, upselling, and cross-selling campaigns.
What You Shouldn’t Do: Avoid running every product in your retargeting campaigns—it dilutes effectiveness. Focus on high-performing products instead.
Takeaway
At Purple Circle, we specialize in Fashion Brand Marketing. By aligning offers, creatives, upselling techniques, and campaign structures with consumer intent, we achieved 7X ROAS and increased prepaid orders by 60%—a strategy tailored for scalable and profitable growth in women’s fashion.